A CROWD-PULLING INJECTION OF CREATIVITY
See Architects, Designers, Artists & Creative Studios collaborate with our high-end international and local Exhibitors, creating ambitious installations that respond to the theme Ritual: The Art of Tradition:
“We may not realise it, but ritual is a part of everything we do. From creativity through to business, and the workings of our everyday life, rituals become our frame of reference, our guide: they are our culture but also our practice. Within the spectrum of creative business, there’s the ritual of encounter –engagement, connection, exchange, experience; and creative rituals – methods of inspiration, ideation, development and execution; there’s even the making and breaking of rituals – rethinking, reshaping, redefining, or even paying homage to a long-held tradition or ‘way of doing’.”
The Project has been a crowd-pulling feature of Indesign: The Event since 2008, with diverse results – installations that utilize a certain product or dramatise a space, special builds, visual illusions, projections, interactive works and more.
Want to find out more? See below the partnerships involved in The Project 2015!