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About the Event

Forget everything you have come to expect from design events. Sydney Indesign is a unique trade event launching in 2013, incorporating the successful Saturday in Design (SID) format, and taking it to the next level.

Sydney Indesign: THE EXPERIENCE is an opportunity for exhibitors to showcase to the industry what they are all about – their personality, culture and energy - and gives our audience of architects, interiors designers and creatives the opportunity to discover new design, build their industry knowledge and develop meaningful relationships. It’s about educating, networking, socialising and exchanging ideas.

This year, an expansion of the program will ensure the event affords visitors the chance to experience all the best design Sydney has to offer, taking over the city from Thursday 15 - Saturday 17 August, redefining and reimagining the design event experience for both exhibitors and visitors.

Essentially all the bits you love about SID are still there; all we’ve done is re-imagine some elements, reboot and enhance the experience. The buses, the precincts, the showrooms, the launches, the creative collaborations and the best new products by global leaders in the design industry are all back in 2013 – by popular demand. In addition we are pleased to introduce: Galleria.

Galleria is our curated exhibition space - over 3000 square meters at the Australian Technology Park in Eveleigh. Complementing the existing showroom and precinct circuits, Galleria will exhibit innovative design in ways the Australian design scene has never before experienced.

We’re excited about the evolution and we know you will be too.

For any general Sydney Indesign enquiries please call Indesign Group on +61 2 9368 0150 or email

  • About the Organiser - Events

    The evolution of Saturday in Design sees the internationally acclaimed industry event take on a sleek new look, a dynamic new approach to showcasing the best in design and a fresh new name.

    Incorporating all the elements that have defined a decade of Saturday in Design, the expansion of the three-day program guarantees a breadth of design industry coverage unlike anything before seen in Australia.

    The showroom-based design event alternates between Sydney and Melbourne with Brisbane Indesign the biannual event for the Queensland design community and Singapore Indesign bringing together the best of Southeast Asia. Indesign is also committed to nurturing new design through the Launch Pad Emerging Design Program.

    Sydney Indesign
    Brisbane Indesign
    Launch Pad

  • About the Organiser - Print

    Indesign Group currently publishes five major titles: Indesign magazine, presenting the best in commercial, retail, civic, institutional and residential interiors and architecture from Australasia and the globe; DQ [design quarterly] magazine, reflecting the people and products driving the Australasian design sector; and Habitus, featuring residential architecture, design, products and people drawn from the rich design landscape of Australasia, South-East and South Asia.

    Cubes and Lookboxliving cater to the Singaporean Architecture and Design Community and The Collection – a 200+ page book provides specifiers with a single, reliable and comprehensive design resource. Indesign Group also publishes various contract publications.

    DQ - design quarterly
    The Collection

  • About the Organiser - Digital

    Indesign Group’s online publishing arm produces and, featuring international and local design news, profiles, people and events updated daily with a focus on Australia and Asia, respectively, as well as, the first online community for the design hunter and, a comprehensive online resource residential design in Singapore.

    Further online resources include, the design-specific job site and, the online complement to The Collection. Indesign Group’s print publications will also be available digitally as of June 2013 through the Binder App, available for iOS.

  • About the Organiser

    Indesign Media Group has been producing specialised print and online media and events for design and architecture audiences for over 10 years. As well as this, they are now catering to the rapidly growing high-end design-savvy consumer via Habitus, the first magazine for the design hunter.

    The Indesign Media Group mission is to inform the ways in which this region experiences design and architecture; to promote the associated products that enable the expression of personalities, values and culture in environments; and to identify the people who drive this movement.

    Indesign Media Group has a strong global presence, with print publications currently distributed across 44 countries, online titles viewed from 154 countries and territories worldwide, and significant industry networking events held annually in Italy, Germany and now in Singapore.

Contact Us

Indesign Group
Level 1, 50 Marshall Street
Surry Hills NSW 2010 Australia
Phone - +61 2 9368 0150
Email -


For more information or to apply for an opportunity to be involved in the creative ventures that will distinguish Sydney Indesign 2013 register your interest here or call +61 2 9368 0150


We are looking for companies to collaborate with Sydney Indesign on special projects or to become a sponsor of the event; in exchange we tailor packages to benefit you. To find out more about this opportunity please contact us on +61 2 9368 0150 or


We are looking for suitable volunteers to be a part of this exciting Sydney event. If you are interested in assisting on the day and would like to find out more, please register your interest here.

Privacy Policy

  • Frequently Asked Questions - Cont.

    Q. Do I have to catch the bus or can I walk/drive?
    A. You can move between showrooms at your own pace using your own transportation – hop on a bus, take a walk, jump in a car or taxi. The free bus service is available for your convenience.

    Q. Why do I need to register?
    A. To make the day as easy and hassle-free as possible, registration is essential. Once you have registered you will receive your personalised visitor pass via email one to two weeks prior to the event. Your pass will be your ticket to all participating showrooms on the day and on the bus service, letting you travel from location to location quickly and conveniently.

    Q. Can I register my whole office as a team or do I need to register people individually?
    A. You can now register yourself with a group of up to 10 colleagues. To do this simply complete the 'Group Registration' form found on the Sydney Indesign registration page.

    Q. Can I bring someone who hasn’t pre-registered for the event?
    A. Yes! There will be registration facilities available at all participating showrooms on the day, although we do encourage guests to pre-register for the opportunity to win fabulous prizes.

  • Frequently Asked Questions - Cont.

    Q. Why do I need a visitor pass?
    Think of your visitor pass as the most important form of identification you will need on the day. Use it when you pop in and out of showrooms. Your day pass will help others identify who you are and provide showrooms with your contact details.

    Q. What is the event handbook?
    A. An indispensable tool for the day, the Sydney Indesign handbook provides you with valuable maps, company information and special company day plans. The free event handbook will be available for you in the week leading up to the event on the Sydney Indesign website and in hard copy at all participating showrooms on the day. For up-to-the-minute information stay tuned to the website.

    Q. Is there a Sydney Indesign app?
    Yes! This year we are very excited to be launching the Sydney Indesign app for Android and iOS to help you navigate the event. You can see what exhibitors have planned for the day, find out who’s taking part in The Project, create your own personalised day plan, receive notifications of timed events and watch what people are doing throughout the event via social media feeds.

    Q. What do showrooms have planned?
    A. Each showroom plans individually, with the product always the star of the day. In addition, a selection of delights such as food and beverages, live entertainment, presentations and door prizes offer plenty of opportunities to take a break and indulge.

    Please feel free to contact the Sydney Indesign team if you have any other questions.

  • Frequently Asked Questions

    For those of you who didn’t attend last year, below are some of the questions about Sydney Indesign that we get asked most:

    Q. Where do I start my day?
    A. The event runs from 9am – 6pm, so simply start at any showroom and choose your own adventure! Check out the website before the event to help plan your day and look out for our highlighter pink flags and decals marking showroom entrances throughout town.

    Q. I heard there are buses to take me around to the showrooms.
    A. Yes, we have arranged for complimentary buses to transport you from precinct to precinct on Saturday only from 9am – 6pm. While every effort is made for a bus to arrive at each location at approximately 15-minute intervals, delays may occur. Bus maps are contained within the Sydney Indesign Handbook and will also be available on this website closer to the event, in a downloadable PDF format.

    Q. Where and when do the complimentary buses start?
    A. Buses start at 9am at different locations around the city on the Saturday and travel in designated loops throughout the whole day. The buses do not start at one particular showroom; it is a hop-on, hop-off service.



Thursday 15 August

Sydney Indesign ( Galleria, Event Day) 9am – 8pm
The addition of Galleria is an exciting new addition to Sydney Indesign. Launching on Thursday 15 August, Galleria is located across 3,000m2 at the Australian Technology Park - 2 Locomotive Street, Eveleigh.

Friday 17 August

Sydney Indesign (Galleria, Event Day) 9am – 5pm
Galleria will be an exciting new personalised precinct within the event that captures the essence of what made SiD appealing – effortless transitions, relaxed networking, tailored catering, and welcome variation.

Sydney Indesign (Showroom, Event Day) 12pm – 6pm
300+ brands displayed by over 80 companies in 50+ locations visitors can experience The Project installations, product launches, special timed events and more.

Sydney Indesign (Showroom, Evening Events) 6pm – late
Intimate VIP events organized by individual showrooms at their discretion. Refer to the exhibitor profiles to check out who is hosting, some are invitation only.

Saturday 18 August

Sydney Indesign (Main Event Day – Galleria + Showrooms) 9am – 6pm
Saturday will showcase 300+ brands in more than 50 locations. Visitors can experience The Project installations, intimate lunches in showrooms, special timed events, talks, workshops, VIP lunches and other associated events.

  • Why Attend?

    As a member of the design industry, Sydney Indesign provides you with the perfect opportunity to build your professional network.

    Whether you’re an established designer or architect, have just started out, or moved to a new company, there’s a number of ways to take advantage of this unique event.

  • Build your profile

    All the top suppliers, industry personalities and media will be out and about on the day, easily identified by their branded name tags.

  • Know your products

    Sydney Indesign is a great way to see the latest products from top suppliers.

    By visiting targeted exhibitors throughout the event, you will be up to date with the best design solutions for your clients.

  • Team effort

    Engage with members of your own team on both a professional and social level. Sydney Indesign is a great way to introduce new members of your team to the whole industry.

  • Have fun!

    More than anything, Sydney Indesign is a fun day out for discovering new products, showrooms and networking with your peers… time to enjoy!

Who Can Attend

Sydney Indesign is primarily aimed at:

  • Interior designers
  • Architects

  • Industrial designers
  • Interior decorators
  • Premium product suppliers

  • Product manufacturers
  • Restaurateurs

  • Hoteliers
  • Government purchasing representatives

  • Property developers and facility managers

  • Design-conscious end-users and consumers
  • Teachers and students of design from universities and colleges
  • Media and industry associations

  • International visitors from around the region

Anyone and everyone who has an interest in design is welcome.


A new year brings a new era for Sydney Indesign, join us from Thursday 15 – Saturday 17 and experience the evolution!

Registration for Sydney Indesign is free, and will guarantee you receive all the most important news and updates in the lead up to the day. Register online today, attend 4 or more showrooms on the day and go in the draw to win some excellent prizes.

This year you will be provided with a printable e-ticket which you must print out and bring on the day to gain entry to the event. Please note, your e-tickets will be emailed to your primary email address closer to the event, not at time of registration. As in previous years, you can still register on the day at any participating showrooms.


Join the experience

We are now accepting applications for 2015.

Each participant will be carefully considered by our selection committee to ensure the calibre of the event remains of a high standard.

To apply please complete this form and one of our events creatives will contact you shortly.

Exhibitor List

See below for the list of exhibitors taking part in Sydney Indesign 2013.

Join the experience


This year, Sydney Indesign places special emphasis on showcasing the newest trends in design thought. We’ll be launching our inaugural WorkLife event, the first in a series presented by Indesign Magazine. This will be an incisive day of seminars and debates over ‘The Future of the Workspace’.

In the showrooms, Habitus Magazine collaborates with Sydney Indesign to present LiveLife, which extends the conversation about the future of living in design.

In the central Galleria venue, we’ve established Indesign Podium; a dedicated, future-focussed design thinktank. Indesign Podium opens on Thursday to host WorkLife, and on Friday and Saturday it becomes a platform for our industry network. Brands, designers and creatives share knowledge in any creative format, with discussions, workshops, educational sessions, product launches and more.

For more detailed information on these Experiences, see the links below.

Friday 16
  • 10:00am - 11:00am - Australian Design, American Hardwood
    11:30am – 12:30pm - From Thongs to Theodolites
    Building culture and diversity in Asia Pacific - A study in 4 residences
  • 1:00pm - 2:00pm - Environmental sustainability and product specification
    Presented by Good Environmental Choice Australia (GECA)
    2:00pm - 3:00pm - Creative Colour…with a designer edge
  • 3:30pm - 5:30pm - Creative Leadership - right brain vs. left brain
    Creative women leading change in business
Saturday 17
  • 11:30am - 12:30pm - Seeing and Creating
    1:00pm - 2:00pm - The Evolution of vertical light
    Light as an important element of vertical space
  • 2:30pm - 3:30pm - Hightide: Australian design culture in a global age
Friday 16
Saturday 17
Indesign Podium


About the Insiders

Sydney Indesign is about truly experiencing design, and every year, a handful of Sydney’s favourite design identities show us their own take on what this means. From high profile designers to trendsetting design hunters, our Insiders will be leading the Sydney Indesign experience by lending us their eyes and ears, sharing their thoughts on Sydney Indesign and giving a personal insight into their own design journeys.

From their approach to Sydney, favourite haunts and city tips, right down to how they navigate their lives, make sure to follow their Twitter, Instagram and Facebook pages as they share their own experience of Sydney Indesign

Meet The Insiders

Get to know our 2013 Insiders. Click on their portrait to see their visual response to the question ‘What’s on my desk?’ – a conceptual snapshot of their work, life and mind.

Meet The Insiders

The Project

Creatively Collaborate

We are now accepting applications for 2015.

Each Project Partner will be carefully considered by our selection committee to ensure the calibre of the event remains of a high standard.

To apply please complete this form and one of our events creatives will contact you shortly.

Exploring Process

The Project was first introduced in 2008, as a means of heightening creative interactivity between suppliers, retailers, designers and event-goers is now one of the most highly anticipated features of Sydney Indesign. The Project showcases product in new and conceptual ways and gives Sydney Indesign visitors an eye-popping in-showroom experience.

On each subsequent year, The Project has been given a theme providing a basis for design ideas. The first being Sense (Sydney 2009), followed by Motion (Melbourne 2010), Connect (Singapore 2011), Element (Sydney 2011), Hybrid (Singapore 2012) and Active Environments (Melbourne 2012).

This year participants are encouraged to explore and stretch the theme of, Process, which is sure to result in some thought provoking and inspiring concepts.

Expression of Interest
The Project
2013 Partnerships


We are now accepting applications for 2015.

Each sponsor will be carefully considered by our selection committee to ensure the calibre of the event remains of a high standard.

To apply please complete this form and one of our media executives will contact you shortly.

2013 Sponsors



  • "The fact that it is design and creatively orientated really fits well with the BOLON brand – and gives us the freedom to express ourselves and not be regimented in a traditional exhibition space."

    Mark Andrews
    The Andrews Group

  • "So many people getting out and about visiting retailers, events, and collective installations and just celebrating design in general."

    Elena Critchley
    Designer - Geyer

  • "Walking in to a showroom that I have been to many times before and being surprised by the installation the showrooms have created for the day.

    Bumping into friends and colleagues on my travels, sharing a drink and comparing notes to what they have seen and which showrooms cannot be missed."

    Adele Bates
    Interior Design - CHT Architects

  • "The atmosphere and the different displays dotted around the city"

    Joe Farage
    Founder & Director - Farage

  • "There is a real buzz and excitement in the air. I love catching up with industry friends and meeting people along the way."

    Georgina Jeffries
    Interior Design - Wonder

  • "The designer buzz! Looking at new stock, catching up with fellow designers and just having a good time! It was really interesting comparing Melbourne and Sydney design and meeting new people."

    Melissa Noy
    Architect - HASSELL

  • "It's a coming together of a number of industries under the design banner. A chance to celebrate, introduce, inspire and consolidate Australia's growing design culture. Each year the rise of Australian based design and manufacturing continues to excite."

    Nikolai Kotlarczyk
    Head of commercial sales and showroom manager - Tait

  • "The Melbourne Design Community brings great Australian and International design to the Streets of Melbourne, through the showrooms. The design publications, buses and flags are exposed for all to see."

    Peter Barrie
    Builder/Project Manager - Basegroup Pty Ltd

  • "Passionate people coming together to share ideas and have good time."

    Phoebe Settle
    Interior Design - Geyer

  • "A wonderful opportunity to embrace the community of our industry."

    Pip McCully
    Interior Design - Wonder

  • "I love the energy about it, bringing all the stores together for the couple of days it's on and seeing the design community out and about enjoying the events together."

    Shannon McGrath
    Architectural / Interiors Photographer

  • "The atmosphere and inspiration, and store window and vertical wall displays dotted throughout the city."

    Shareen Joel
    Interior and Industrial Designer - Share Design

  • "As designers, we often become so immersed in our projects that we neglect to get amongst it all. SiD is a great day to be out of the office, reconnecting with the city (or being introduced to it if you're from out of town!) and being excited and invigorated by design!"

    Tamara Hansen
    Interior & Event Design - 360 Style & AUTHENTICCA

  • "Sense of creative community- designers work hard- SID is a great opportunity to get out and celebrate our profession. 
Collaborations for The Project are inspiring."

    Tanya Hillman
    Designer and Artist - Geyer P/L

  • "The calibre of visitors is always high and we strive to deliver new designs and a creative presentation to an audience who really appreciate this.

    Visitors genuinely enjoy themselves and you actually get the opportunity to discuss your products in detail and connect with clients on a personal level."

    Susan Tait
    Director - Tait